WILLIAM ALDY KEENE | Return | Allen Paison

Aldy Keene is a partner in Keene/Paison and Company, an organization that specializes in the design, management, and analyses of stakeholder satisfaction and loyalty information systems.  Keene/Paison and Company is a research and consulting firm that focuses on helping their clients understand and manage strategic relationships that exist with key stakeholder groups, such as customers, employees, investors, suppliers, and others depending on the particular marketplace.  The company focus is on both the measurement and management of stakeholder information, therefore creating positive change within their client’s business. 

Mr. Keene began his professional career on the business school faculties at The University of Chicago and Purdue University from 1978 through 1985.  His teaching focus spanned the areas of Marketing and Economics.  Mr. Keene’s primary research was in the area of how industries evolved through time in response to strategic and environmental changes.  He has delivered many seminars on this subject at noted academic institutions across the country.  

Mr. Keene founded Keene Strategic Research (KSR) in 1976.  KSR conducted research and consulting in the areas of new products, product design testing, advertising evaluation, price sensitivity, and customer satisfaction.  Clients included firms such as General Motors, GTE, Sears, and AT&T.  KSR also conducted extensive in-field test of online information architectures for business and home, a precursor to the current online systems. 

Mr. Keene joined Walker:  Customer Satisfaction Measurements (W:CSM) in 1990 as Group Vice President for Client Services.  His responsibilities included managing 15 Vice Presidents in 5 offices that conducted nearly $30 million of business.  Mr. Keene was an impetus in moving W:CSM into client consulting relationships, particularly in the area of deployment.  His experience within W:CSM spanned many industries including financial services, utilities, telecommunications, trade, high technology, manufacturing, automotive, and media, among others. 

Mr. Keene is well known in the customer and employee satisfaction field and is a frequent speaker in that area.  In addition to academic seminars, Mr. Keene has recently spoken at the AMA/ASQC Conference on Customer Satisfaction, the IIR Conference on International Customer Satisfaction, the IQPC Conference on Customer Satisfaction, Conference Board seminars, and several client-sponsored meetings, such as Cummins Engines’ Worldwide Customer Satisfaction Symposium.

Mr. Keene is a director of Klam International, a privately held multinational business headquartered in New York City.  His community activities include consulting with the Board of Advisors of both Second Helpings, Inc. and the Lighthouse Mission, two charitable organizations based in Indianapolis.

For more information contact:
Loyalty Research Center
931 East 86th Street, Suite 120
Indianapolis, IN  46240
Tel: (317) 465-1990
Fax: (317) 465-1991
Email: LSeibert@loyaltyresearch.com
web: www.loyaltyresearch.com