ALLEN R. PAISON     | Return | Aldy Keene |

Allen R. Paison is a partner in the Loyalty Research Center®, an organization that specializes in the design, analyses and management of customer satisfaction and customer loyalty information systems.  While focused on providing valuable services over and above customer satisfaction measurement, the Loyalty Research Center® is a consulting firm with a commitment to helping their clients understand and manage the strategic relationships which exist within key stakeholder groups, such as customers, employees, investors, suppliers, and others.  The company specializes in stakeholder research and in taking stakeholder information through a scientific measurement process, effective deployment, action planning and implementation, therefore truly contributing to positive change within their client’s business.  

Mr. Paison began his business career in 1971 at Xerox Corporation after graduating from the University of Michigan with a degree in Marketing.  During his seven years with Xerox, he held positions in sales management, national accounts management, training, and in the new products area.  Mr. Paison joined NFO Research in 1978, where he held both client service and operations management positions prior to his assignment as corporate vice president of marketing.  In this position, Mr. Paison was responsible for all client service, sales, new product development, pricing, and marketing strategy issues for a 40 million dollar research firm. 

In 1983, Allen joined Walker Research, Inc. as a senior vice president in the Special Accounts Division, responsible for both new service development and new product planning.  In 1987, Mr. Paison was appointed President/CEO of Walker:  Customer Satisfaction Measurements.  Clients included a blue chip list of manufacturers and service providers interested in customer satisfaction as both a performance measurement and quality management tool.  Mr. Paison directed the growth of Walker:  CSM from a start-up business to a 50 million dollar a year global enterprise with over 200 professional staff performing customer satisfaction measurement and management consulting in the U.S. and more than 40 countries.  After leaving Walker:  Customer Satisfaction Measurements, Allen created the Loyalty Research Center® as a division of Keene/Paison & Co. 

Allen Paison is well known within the product and service quality measurement, improvement, and management area and regularly speaks on the topic of customer satisfaction measurement and management.  Most recently he has presented at several AMA Services Marketing Conferences, the AMA World Marketing Conference, 3M Corporation’s World Quality conference and United Technologies’ Worldwide Corporate Quality Conference.  Mr. Paison is an active member of the American Marketing Association, and has been on the Board of Advisors for both the Center for Service Marketing and Management at Arizona State University and the Center for Services Marketing at Vanderbilt University.  Allen is also a board member of the Marketing Research Association Institute (MRAI).

For more information contact:
Loyalty Research Center
931 East 86th Street, Suite 120
Indianapolis, IN  46240
Tel: (317) 465-1990
Fax: (317) 465-1991
Email: LSeibert@loyaltyresearch.com
web: www.loyaltyresearch.com