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Experience LARRY J. SEIBERT, Ph.D.
Larry J. Seibert is a Client Service Manager at the
Loyalty Research Center, an organization that specializes in the
design, analyses and management of customer and employee
relationships, and customer and employee loyalty information
systems.
•He
began his career in sales, where, for 14 years, he sold
agricultural chemicals, fertilizer, and building materials
to consumers for the Indiana Farm Bureau Co-op, and ball
bearings and power transmission products to industrial users
for the Berry Bearing Company. During this time he was a
branch manager for Berry Bearing, supervising the sales and
office staff, while managing the day-to-day operations of a
branch warehouse with annual revenues of $3 million.
•After
completing his MBA from Indiana University Northwest with an
emphasis in marketing, and earning a Ph.D. in Retail
Management from Purdue University, he spent the next 15 years as a
marketing professor.
•Dr.
Seibert taught graduate and undergraduate courses in
Marketing Research, Marketing Strategy, International
Marketing, and Personal Selling at Purdue University North
Central, Indiana University Northwest, and the University of
Central Oklahoma. He
used the Internet extensively in his classes to collaborate
with marketing classes at other universities around the
world.
•His
academic research is focused on the area of consumer sales
promotions, where he has published articles in academic
journals and the popular press, and presented papers at
conferences on consumers’ perceptions of bonus packs and the
economic impact of bonus packs on retailers.
•In
2003, he joined the Loyalty Research Center as a Senior
Project Director. In
his current capacity as a Client Service Manager, his
responsibilities include designing and executing loyalty
research studies, and consulting with clients to implement
change based on research results.
For
more information contact:
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