Measuring Loyalty Across Distribution Channels

Some industries have unique relationships with their customers - even the definition of 'customer' may vary, depending on how products and services are produced and provided.

For example, in the manufacturing arena, sales/service channels can include distributors and dealers who are, in effect, the manufacturer's direct customers, and their perceptions and needs are important to know. They are often the ones who have direct contact with end customers. Because they represent the face of the manufacturer, this can have positive or adverse effects on the manufacturer's brand/reputation.

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Industry Experience

As customer and employee loyalty measurement and management specialists, the Loyalty Research Center has worked with organizations representing almost every industry. Maintaining focus on our industry—the science of measuring and using stakeholder feedback—has allowed us to take lessons learned from one industry and apply those to another. What that means for our clients is that they have access to unique ways of thinking and problem-solving not necessarily available within their own sector. The Loyalty Research Center is privileged to work with companies and associations in a wide range of industries, including:

Associations
Communications
Education & Training
Entertainment
Financial Services
Food Service
Healthcare
Information Technology
Insurance
Manufacturing

Mortgage
Pharmaceuticals
Private Equity Groups
(Mergers and Acquisitions Services)
Real Estate
Recruitment
Retail
Telecommunications
Travel & Leisure
Utilities