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 Member Surveys Aid Strategic Decision-Making
Knowing what our members think of the job we're doing for them and how we can do it better have long been priorities of our Association. But until we engaged the services of the Loyalty Research Center, I never felt we had clear cut evidence upon which to make strategic, programmatic decisions. Now we do, thanks to the excellent work of the Loyalty Research Center. The Loyalty Research Center did a superb job for us--from start to finish. Not only did they communicate very clearly all aspects of implementing the member research study, they kept us informed at each stage of the process, and they sought out our input in designing the survey to ensure that our objectives would be met. The Loyalty Research Center delivered exactly what they promised and they delivered it on time. The survey results were easy to understand and have allowed us to hone our strategic thinking about how best to serve our members. I highly recommend the Loyalty Research Center and look forward to working with them again. Laura Dillard Lafayette, CEO |
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Check out the Loyalty Research Center's new association case study, Keys to Advocating on Behalf of Your Members
Click here to download our latest case study: Keys to Advocating on Behalf of Your Members.
 The Latest LRC FREE WebinarLoyalty Research: The Next Generation of Voice-of-the-Member Research Click here to download the Power Point slides. Click here for, Why Should Associations Survey Their Members in a Recession? To see a complete list of our webinars, click here. |
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Professional and Trade Associations
Associations face similar challenges as businesses in terms of providing value to attract and retain members. In the case of professional and trade associations, where businesses often pay for employee memberships, it is even more critical that associations provide value as companies look to cut expenses.
To help associations better meet their members’ needs and in some cases, their members’ employers’ needs, the Loyalty Research Center has developed a specialty association practice to measure and manage member loyalty.
In addition to providing many of the same services available to our B2B and B2C clients, the Loyalty Research Center’s association-specific offerings include:
- Identifies at-risk as well as loyal members and why they exist, so you can…
- Develop strategies to save and retain members
- Provides understanding about why members drop their memberships, so you can…
- Develop strategies to win them back
- Assesses if your association offers the right benefits, and if other associations (who compete for your members) offer more desirable or richer benefits; so you can…
- Offer the right mix and level of benefits to attract and retain members
- Understand your segments – possibly even discover new or underserved segments, so you can…
- Determine how to best service them, and decide if it is even in the best interest of the association to retain and grow the various segments
- Find out how your chapter stacks up against other chapters in your association, so you can…
- Gauge whether your chapter’s performance is exceptional or sub-par, and learn what it will take to improve or stay ahead of the “pack”.
Loyalty Research Center member studies can help you identify how your members define value so that you can deliver on their expectations. If you would like to learn more, please complete the form below and the Loyalty Research Center Associations Practice Leader will get in contact with you.