Loyalty versus Satisfaction - What's the Difference?

Satisfaction will not tell you if your customers will defect or your association members will drop their memberships.

Loyalty measurement captures the voice of the customer; their expectations and your performance against those expectations, as well as what you need to do to improve. Unlike satisfaction, loyalty encompasses the total customer experience; giving you a foundation for better decision making and action planning.

The Latest LRC FREE Webinar

Loyalty Research: The Next Generation of Voice-of-the-Member Research

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Click here for, Why Should Associations Survey Their Members in a Recession?

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Loyalty Research Center Internet Privacy Policy

At the Loyalty Research Center, we know you are concerned with how information we collect from you is used. This policy describes how we protect your privacy in our handling of your personal information that we obtain from you via this website.

Collecting Information
Personal information is collected only with your consent. It may include your name, telephone number, e-mail address, and other information that you may supply so that we may address your requests.

We also collect non-personally identifiable information to monitor the effectiveness of our website. We use this information to improve the content and website experience for our visitors. Information collected includes: number and times of visits, pages visited, types of browsers and operating systems; and which servers originated the connections.

The information we collect may only be shared with our agents/contractors to provide support for our internal operations. We maintain a confidentiality/non-disclosure agreement with our agents/contractors who have access to the information.

Our website offers an "opt in" e-mail mailing list. Information you provide to us will not automatically subscribe you to the list without your consent. You have the right to "opt out" of these mailings at any time by emailing info@loyaltyresearch.com and insert "unsubscribe" in the subject line.

Responsibility
Information on this website is the property of the Loyalty Research Center, which is solely responsible for its content. The Loyalty Research Center retains exclusive rights to the dissemination and distribution of this information. We reserve the right to add, modify, or remove content at any time. We welcome your comments and suggestions.

This privacy policy applies only to information provided and collected by this website. The Loyalty Research Center is not responsible for the content or privacy practices of other websites to which we provide links.

For More Information
If you have questions about the Loyalty Research Center's Internet Privacy Policy, please contact the Loyalty Research Center:

Allen Paison
931 East 86th Street, Suite 120
Indianapolis, IN 46240
317-465-1990

Date of Last Change
This privacy policy is subject to review and change. It was last modified on 6/8/2009.