Probably the most productive tool that we use for our management and for our Board of Directors is a member survey that is aimed at determining how well we deliver services to our members.  It is done professionally and objectively by the Loyalty Research Center.  We use the results to measure our performance organizationally and individually; it is used company wide.  It has proven to be an invaluable tool for our Board to get some specific sense for results rather than just a 'feel'.  The results help us to set specific targets for future performance measurement, including staff objectives.  It gives us a measure year to year.

Steve Sullivan, CEO
METROPOLITAN INDIANAPOLIS BOARD OF REALTORS (MIBOR)