Private Equity

The customer base of a company is its most valuable asset.  Loyalty Research Center (LRC) provides critical strategic input into Private Equity operating plans through attitudinal evaluations of customer experience and advanced analytics.  From pre-deal due diligence to post-transaction growth, LRC captures critical insights into systemic risks, opportunity areas, and marketing effectiveness.

Our work in Private Equity includes:

  • Customer Due Diligence
  • Customer Loyalty and Lifetime Value (CLV)
  • Predictive Analytics
  • Prospect Identification
  • Digital Marketing Effectiveness

As the preferred partner for several renowned Private Equity clients, LRC services have supported successful transactions involving companies across a variety of industries.


Traditional VoC leaves a critical part off the table. Our pairing of customer research and prospect analytics during diligence allows our clients to not just identify risk but prioritize channels for growth.

"Validating customer asset value is as important as analyzing financial performance when evaluating potential investments.  Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics."

Aldy Keene - President & CEO

An economist and recognized thought leader in the area of stakeholder relationship measurement and management, Aldy leads a team of engagement managers, researchers, program managers, and consultants to deliver exceptional value to clients. As founder of LRC, Aldy consults with Private Equity clients across a host of industries and manages the statistical modeling for all engagements. Aldy holds an A.B.D. from the University of Chicago in Economics.

johann bittner

Johann Bittner - Private Equity Practice Lead

Johann focuses on applying modern data analysis methods to complex sets of customer data to support revenue generation campaigns for Private Equity clients. Prior to joining LRC, he worked with several Fortune 100 companies to define, strategize, and execute their Marketing Technology and Analytics plans as a Management Consultant with KPMG US. Johann holds a Bachelors in Economics and Political Science from the University of Michigan.