Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you.
This leaves you with a pretty good understanding of how to understand your position and begin to change it effectively.
In our part one of our series conclusion, join us as we discuss three different strategies companies use to try to change their position and discuss the implications using some client cases along with well-known example companies.