Brand Positioning Series: Needs and Demands

Welcome to the second module in our Brand Positioning Series:  Needs and Demands.  Click the link to watch the previous video in the series, What is Brand Positioning and Why Is It Important?

In this series, we’re trying to establish the fit of your brand in the marketplace in order to understand and change customer behaviors.  Better fit means only good things for your company:  better share of the market, better retention, better margins.

In this video, we look at how to establish that fit in two steps:  looking to the needs and demands of the marketplace and forming segments based on them.

Posted in Brand Positioning, Insights, LRC Blog.