[INFOGRAPHIC] Exploring New Member Segments

Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association?  One new area to think about is expanding into a new member segment.  These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role.

If this is a strategy that might be interesting to you, check out our infographic below for some questions you should be before you explore new member segments:

Posted in Associations, Infographics, Insights, LRC Blog.