Loyalty Learnings #8: Why Should You Measure Customer Loyalty?

The easy answer: your customer is your biggest asset! They produce ongoing income. And the 30% of loyal customers represent 65% of your asset value on average.  This is powerful, and means that you need to constantly be in touch with the strength of your customer relationships and how to make them healthier.

 

Watch our video below for the more detailed answer on why you should measure customer loyalty:

 

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