Prospecting In Your Existing Space: Prioritization

In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market.  Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association.

After you collect this information, prioritizing is key:  not all non-members are the same.  In this second part of our Prospecting In Your Existing Space series, we cover how to group your non-members into tiers to maximize your growth efforts:

Posted in Associations, Blog, Insights, LRC Blog, Videos.