Your most important asset when determining enterprise value is your customers. Customer loyalty helps determine share of spend, retention, margins and more. In our last video, we covered how to calculate the value of your enterprise using customer loyalty.
To change the value of your enterprise, you must also look at customer loyalty. To do this, you’re faced with several different decisions: how will you grow? How can you change? In this video, we cover 3 different strategies executives have used and their potential impact on value: