We’ve seen that association and society members can play various roles when it comes to your advocacy efforts. However, what kinds of roles can your organization play for your members?
There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker. Some associations are only expected to “own” one role, but others can be expected to perform in all three areas. Which do your members expect?
Take a look at our free infographic to determine where your strengths are and what role you might currently fit into. If you need help understanding which role(s) your members expect of you, give us a call at 317.465.1990 or fill out our contact form. We would love to help.