Privacy Policy

About This Policy

By accessing and using Loyalty Research Center’s website, you are accepting the practices described in this Privacy Policy.  Before submitting your personal information through our website, please read this Privacy Policy very carefully to understand how we collect and use personal information.  This Privacy Policy is effective as of May 25th, 2018.

Collecting Information

To read, view, or listen to most content on this website, you do not need to submit any personal information.  

Personal information is collected only with your consent. It may include your name, telephone number, e-mail address, and other information that you may supply so that we may address your requests.  This is done when your information is entered and submitted through the use of secure forms in our newsletter popup, blog comments sections, or contact pages.  

We also collect non-personally identifiable information through the use of cookies (Google Analytics) to monitor the effectiveness of our website. We use this information to improve the content and website experience for our visitors. Information collected includes: number and times of visits, geographic location (city, state, country), pages visited, types of browsers and operating systems, and which servers originated the connections.  For more information on how Google uses data when you use their partners’ sites or apps, click here:  

You can set your browser to refuse some or all browser cookies or be alerted when cookies are used.  Your experience on this website will not be affected in any way should you choose to not accept cookies.

Dissemination of Data

We may provide anonymized data on the overall performance of our website to our service providers to provide support for our internal operations as we strive to continuously improve our website.  We maintain a confidentiality/non-disclosure agreement with all service providers who have access to the information. 

Opting Out of Communications

Our website offers an “opt in” e-mail mailing lists that you must express your consent to through filling out the form on the contact page(s) or popup form.  You have the right to “opt out” of these mailings at any time by clicking an unsubscribe link at the bottom of the email(s) or emailing with “Unsubscribe” in the subject line.

Privacy Policy Changes

Loyalty Research Center may update this Privacy Policy in the future.  Please check this policy frequently for updates.  If you continue to use our website after those changes are in effect, you agree to the revised policy.

Information on this website is the property of Loyalty Research Center, which is solely responsible for its content. Loyalty Research Center retains exclusive rights to the dissemination and distribution of this information. We reserve the right to add, modify, or remove content at any time. 

This privacy policy applies only to information provided and collected by this website. Loyalty Research Center is not responsible for the content or privacy practices of other websites to which we provide links.

For More Information
If you have questions about the Loyalty Research Center’s Privacy Policy, please contact the Loyalty Research Center at or 317.465.1990.