The keys to reducing customer churn and building customer loyalty can be found at the Loyalty Research Center

General

Customer Loyalty White Papers and Cases

Employee Loyalty White Papers and Cases

Home White Paper: LRC Approach to Customer Loyalty White Paper: LRC Approach to Employee Loyalty
Aldy Keene Case 1: Auto Finance Industry - Using Customer Loyalty Segmentation to Identify Growth Potential Case 1: Developing a Link Between Customer and Employee Opinions
Allen Paison Case 2: Customer Service - Reducing Customer Defections Case 2: Improving Commitment Through Employee Loyalty
Conferences Case 3: Chemical Industry - Needs Segmentation  
Contact Us Case 4: Financial Services - Customer Relationship Analysis  
Experience Case 5: Manufacturing - Growth in a Mature Industry  
Larry J. Seibert, Ph.D. Case 6: Mortgage - Using Loyalty Research for Continuous Improvement  
Links Case 7: Professional Organizations - Using Loyalty Research to Reduce Defections  
Loyalty in the News Case 8: Conflicting Objectives of a Sales Force  
Products and Services Case 9: Mortgage - Using Loyalty Research to Become a Market Leader  
Research Process    
Satisfaction Hierarchy    
Survey Demo