The keys to reducing customer churn and building customer loyalty can be found at the Loyalty Research Center
General
Customer Loyalty White Papers and Cases
Employee Loyalty White Papers and Cases
Home
White Paper: LRC Approach to Customer Loyalty
White Paper: LRC Approach to Employee Loyalty
Aldy Keene
Case 1: Auto Finance Industry - Using Customer Loyalty Segmentation to Identify Growth Potential
Case 1: Developing a Link Between Customer and Employee Opinions
Allen Paison
Case 2: Customer Service - Reducing Customer Defections
Case 2: Improving Commitment Through Employee Loyalty
Conferences
Case 3: Chemical Industry - Needs Segmentation
Contact Us
Case 4: Financial Services - Customer Relationship Analysis
Experience
Case 5: Manufacturing - Growth in a Mature Industry
Larry J. Seibert, Ph.D.
Case 6: Mortgage - Using Loyalty Research for Continuous Improvement
Links
Case 7: Professional Organizations - Using Loyalty Research to Reduce Defections
Loyalty in the News
Case 8: Conflicting Objectives of a Sales Force
Products and Services
Case 9: Mortgage - Using Loyalty Research to Become a Market Leader
Research Process
Satisfaction Hierarchy
Survey Demo