When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf. What we call promoting or protecting the profession. Those three roles are as an informer, as an …
Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play Read More »
Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors. The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …
Loyalty Learnings #14: The Relationship Between Advocacy And Engagement Read More »
In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”? Focus on engagement. Watch our latest Loyalty Learnings for more:
There are three key things to measure as part of a loyalty program: behaviors, the overall relationship, and experiences that drive loyalty. Let's dive into these three areas to find out what aspects of them you should measure, and why.
The easy answer: your customer is your biggest asset! They produce ongoing income. And the 30% of loyal customers represent 65% of your asset value on average. This is powerful, and means that you need to constantly be in touch with the strength of your customer relationships and how to make them healthier. Watch …
Loyalty Learnings #8: Why Should You Measure Customer Loyalty? Read More »
