Three Things You’re Doing Wrong With New Customers

One significant issue that our clients have been faced with is vulnerability in their new customer base.  Companies invest significant time and dollars into acquiring these customers.  Defection among these customers turns them into a negative investment for the company and contributes to a sales hole for the team. One client conducts a separate survey […]

sales marketing webinar

CMO Imperatives – Sales and Marketing Unite to Drive Sales Results

On June 9th, 2015, Aldy Keene from Loyalty Research Center and Carolyn Ladd from gyro presented a complimentary webinar titled CMO Imperatives: ¬†Sales and Marketing Unite to Drive Sales Results focused on the impact of the sales and marketing relationship. For business-to-business CMOs, sales and revenue growth top the list of concerns. However, sales and […]