We are excited to announce that we will be speaking at the Ignite! CX Conference presented by AMA Cincinnati! Our topic will explore The Promise and Peril of Customer Loyalty:
Every successful organization has at least one thing in common – customer loyalty. Customers that continue doing business with you almost exclusively and proactively refer and others to your business. Conversely, unsuccessful organizations tend to have the opposite – no customer stickiness and they have to fight for their customers’ business every day. This is the promise of customer loyalty. Loyalty is directly tied to enterprise value and profitability. Nearly every organization wants to expand their loyal base of customers. However, many of these organizations start out with the best of intentions to capitalize on this potential with research and analytics into their customer base yet fail to breakthrough. Here’s the peril: why do some organizations with the best of intentions go down the wrong path with the wrong information and make the wrong decisions? In this session, we will frame the problem, explain why it occurs, provide case studies of both successes and failures, and prescribe a framework that you can apply to your business.
Ignite! will take place on September 22nd at Cintas Center at Xavier University. For more information and to register, visit the official website. Looking forward to seeing you there!