Loyalty Research Center is please to announce our recent participation in Mediaplanet’s Loyalty and Rewards campaign where we united with other industry leaders to highlight emerging themes in loyalty and rewards programs for consumers and businesses in 2017. The Loyalty and Rewards Guide was distributed in major markets through USA TODAY on March 17th, 2017.
Our article, Which Type of Loyalty Is Your Program Targeting?, addresses a common language issue when referring to customer loyalty: are your programs focused on actual loyalty or just loyalty-like behaviors? And further, if your loyalty and rewards program is only focused on the loyalty-like behaviors, are you leaving money in the pockets of customers that don’t need discounts? For the full article, please click here.
For the full campaign from Mediaplanet, click here: http://bit.ly/2cs2Dbg.