associations

Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play

When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf.  What we call promoting or protecting the profession.  Those three roles are as an informer, as an …

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Loyalty Learnings #11: The Relationship Between Engagement And “Share Of Classroom”

In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”?  Focus on engagement.  Watch our latest Loyalty Learnings for more:

Infographic: Do You Have Members or Customers?

This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers.  Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar.  As associations and professional societies have looked to increase membership …

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