When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf. What we call promoting or protecting the profession. Those three roles are as an informer, as an …
Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play Read More »
Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors. The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …
Loyalty Learnings #14: The Relationship Between Advocacy And Engagement Read More »
The ability to prioritize is a fundamental element to successful leadership. Beyond simply ranking tasks, knowing the difference between what needs dedicated resources and what doesn’t can make or break an organization. There are thousands of resources dedicated to helping current and potential leaders understand how to accomplish this quickly and effectively. However, an often-overlooked …
One of the most impressive business leaders I’ve had the pleasure of working with was the leader of a Chase business unit offering up financial services. This business unit was in an industry that was tough. Very fragmented. No real market leader. Everyone doing about the same. He was able to break through, in part, …
Loyalty Learnings #13: The Most Impressive Leader I’ve Worked With Read More »
