The customer base of a company is usually its most valuable asset.  However, measuring that asset using traditional VoC leaves critical pieces off the table.


Loyalty Research Center (LRC) provides critical strategic input into Private Equity investment and operating plans by integrating attitudinal evaluations of customer experience with both company performance metrics and descriptive data on the customer.   Advanced analytics are then used to extract powerful information.  From pre-deal due diligence to post-transaction growth, LRC provides critical insights into systemic risks and areas of opportunity.


Our work in Private Equity includes:

  • Customer Due Diligence
  • Customer Loyalty, Growth, and Lifetime Value (CLV)
  • Predictive Analytics
  • Prospect Identification

As the preferred partner for several renowned Private Equity firms, LRC services have supported successful transactions involving companies across a variety of industries.

“Validating customer asset value is as important as analyzing financial performance when evaluating potential investments.  Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics.”

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Aldy Keene – President & CEO

An economist and recognized thought leader in the area of stakeholder relationship measurement and management, Aldy leads a team of engagement managers, researchers, program managers, and consultants to deliver exceptional value to clients.

As the founder of LRC, Aldy consults with Private Equity clients across a host of industries and manages the statistical modeling for all engagements.

Aldy holds an A.B.D. from the University of Chicago in Economics.