Unlock the Full Potential of Your Investments

In middle-market private equity, success hinges on uncovering untapped potential. At Loyalty Research Center (LRC), we partner with private equity firms to transform customer data into actionable insights, enabling smarter decisions and unlocking sustainable growth.

Our Approach
We move beyond traditional methodologies, integrating customer feedback with performance metrics and advanced analytics to deliver a comprehensive view of a company’s true potential. Our insights empower private equity firms to mitigate risk, enhance value, and build stronger portfolios.

Key Offerings

  • Customer Due Diligence: Identify hidden risks and revenue opportunities within customer portfolios to inform smarter deal decisions.

  • Customer Loyalty & Lifetime Value (CLV): Quantify and enhance customer relationships to maximize growth and long-term profitability.

  • Predictive Analytics: Forecast trends and customer behaviors to anticipate challenges and capture opportunities ahead of the competition.

  • Prospect Identification: Pinpoint high-potential strategies using robust data-driven market intelligence.

Proven Impact Across Industries
Our insights have helped leading private equity firms drive successful transactions and elevate portfolio companies across diverse sectors. By combining deep expertise with advanced analytics, we help our clients achieve measurable, lasting results.

Let’s Talk
Discover how our tailored customer intelligence solutions can enhance your investment strategy. Contact us today to start unlocking new value.

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What our clients say

“Validating customer asset value is as important as analyzing financial performance when evaluating potential investments.  Loyalty Research Center has been an outstanding partner in conducting customer due diligence and tracking strategic metrics.”

Our thought process

Aldy Keene – President & CEO

An economist and recognized thought leader in the area of stakeholder relationship measurement and management, Aldy leads a team of engagement managers, researchers, program managers, and consultants to deliver exceptional value to clients.

As the founder of LRC, Aldy consults with Private Equity clients across a host of industries and manages the statistical modeling for all engagements.

Aldy holds an A.B.D. from the University of Chicago in Economics.

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