An Evident Horns Effect

Background: Client is a mid-sized manufacturer with a competitive edge in the market, being considered of higher quality than competitors in their space, and highly requested among customers of their distributors.  In previous waves of research with Loyalty Research Center (LRC), Client sought a baseline measurement NPS, and understanding of differences in their key verticals […]

Using Modeling For More Predictable Success

Background: A leading transportation and logistics company was performing very well in the market, but they struggled to understand why customers increased or decreased their business with them.  Although they regularly collected massive amounts of transaction and experience information on their customers, this alone did not provide sufficient insight to guide their efforts to improve […]

Positioning Study Changes Target Customer Profile

Background: A consumer products organization, specializing in accessories for power motor sports, was developing a long-term strategy for changing their sales process and growth.  While they had an understanding of their market, they had not formally looked into their customer base.  As such, they had no clear direction on which to base their strategy. Challenge: […]