Background In a highly competitive, resource-constrained industry, the U.S. division of a multinational manufacturing company (the Client) faced a significant challenge. With market share dominated by a few, large established players and limited new opportunities for growth, the Client recognized that traditional sales strategies wouldn’t yield the impact they needed. Playing the game of the …
Introduction: For private equity firms, maximizing value post-transaction is critical. A SaaS company (Client) partnered with Loyalty Research Center (LRC) to identify hidden commercial opportunities and strengthen customer relationships through a comprehensive value creation customer diligence program. The results: a clear roadmap to change initiatives and a projected $3.2M revenue impact. (an 11% gain in …
Unlocking $3.2M in Revenue Impact: Customer Diligence in Action Read More »
Background A voluntary state bar association with an interest in the strength of its relationships across its nearly 21,000 members and 18,000 prospective members connected with Loyalty Research to start a two-phase research effort. The organization wanted perspectives of both its current and prospective members. The client was also curious about how they could …
Background A social membership organization with more than 160,000 active members sought to develop a better understanding of its membership’s perspectives. In its first research effort of this kind, the organization mobilized a team which partnered with Loyalty Research across a 12-month project that explored engagement, retention, and the lifecycle of each member. …
Associations Case Study: Member Needs Assessment Read More »
Background A higher education support organization came to Loyalty Research to develop a greater understanding of its membership. The organization had done a baseline Member Needs Assessment with Loyalty Research previously and wanted to see how their improvements over the past year had impacted their member relationships. They were further interested in mapping the …
