Background A voluntary state bar association with an interest in the strength of its relationships across its nearly 21,000 members and 18,000 prospective members connected with Loyalty Research to start a two-phase research effort. The organization wanted perspectives of both its current and prospective members. The client was also curious about how they could …
Background A social membership organization with more than 160,000 active members sought to develop a better understanding of its membership’s perspectives. In its first research effort of this kind, the organization mobilized a team which partnered with Loyalty Research across a 12-month project that explored engagement, retention, and the lifecycle of each member. …
Associations Case Study: Member Needs Assessment Read More »
Background A higher education support organization came to Loyalty Research to develop a greater understanding of its membership. The organization had done a baseline Member Needs Assessment with Loyalty Research previously and wanted to see how their improvements over the past year had impacted their member relationships. They were further interested in mapping the …
Background A medical professional organization of nearly 10,000 surgeons wanted to take a closer look at member perspectives on education following the results of a recent Member Needs Assessment. Education, a strong driver of the relationship for this organization, was key to improving the client’s bottom line. A small team of staff focused on developing, …
