Customer information is consistently one of the top three needs cited by executive teams for ongoing success. It’s also the least trusted information received by the executive team. For 25 years, Loyalty Research Center (LRC) has been a trusted partner to B2B and B2C enterprises to help them successfully measure and utilize valuable insights for lasting impact.
Our Loyalty practice includes:
- Customer Loyalty
- Distribution Channel Analysis
- Employee Engagement
- Key Account Interviewing
- Lost Customer Analysis
- Prospect Identification and Analysis
- Voice of the Student
- Donor Relations Analysis
As the preferred partner for several renowned B2B and B2C clients, LRC services have supported many companies across a variety of industries, including (but not limited to) healthcare, education, consumer products, manufacturing, professional services, banking and finance, and more.
“Our new product evaluations went up across the board this year. We’ve seen steady improvements with our customers by focusing on the feedback we receive. And customers now know it. Those that have not participated in the annual LRC process tell us to make sure they’re included in the next wave. This has led to improved financial performance for our division for each of the past 4 years.”
Manufacturing Client Division SVP