In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market. Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association. After you collect this information, prioritizing is key: not …
Prospecting In Your Existing Space: Prioritization Read More »
When you’re looking to grow your membership numbers in your core market, information is key. Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking …
Prospecting In Your Existing Space: Know Your Non-Members Read More »
When you decide that entering a new geographic region is the next best strategy for growing membership, realize that it is not a short-term, quick-fix strategy to any membership woes, but a long-term investment. Far too many times we hear associations describing new geographic regions as “low-hanging fruit” in growth strategy discussions. Just as many …
Three Questions Associations Fail to Answer Before Entering New Regions Read More »
Competition is more intense than ever, and most companies are constantly evolving to better serve customer needs – before their competitors do it. Change is no longer a luxury; it’s necessary for survival. As organizations seek to continually improve their positions in relation to competitors in their markets, they have three tools at their disposal. …
Key Questions To Ask When Changing Your Communications Strategy Read More »
Strategically thinking, you have a business model designed to service certain types of customers in the market. How are you executing against that model? In our latest video, we explain three ways we’ve seen companies weaken their relationships with their customers through inconsistent performance in key areas:
