Loyalty Research Center

Overcoming Cultural Differences In Emerging Markets

Insights, LRC Blog / By

In an increasingly global world, businesses must adapt their strategy to whichever market they are looking to enter. Emerging markets with large populations like China (1.4 B), India (1.3 B), and Brazil (210 M) are popular targets for foreign businesses to enter due to their large populations, growing economies, and increasingly business-friendly infrastructure. Long-term organizational …

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Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play

Associations, Blog, Insights, LRC Blog, Videos / By

When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf.  What we call promoting or protecting the profession.  Those three roles are as an informer, as an …

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Loyalty Learnings #14: The Relationship Between Advocacy And Engagement

Associations, Blog, Insights, LRC Blog, Videos / By

Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors.  The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …

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Loyalty Learnings #13: The Most Impressive Leader I’ve Worked With

Blog, Financial Services, Insights, LRC Blog, Videos / By

One of the most impressive business leaders I’ve had the pleasure of working with was the leader of a Chase business unit offering up financial services. This business unit was in an industry that was tough. Very fragmented. No real market leader. Everyone doing about the same. He was able to break through, in part, …

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Loyalty Learnings #12: Key Questions to Assess Competitive Intensity In The Education Space

Associations, Blog, Education, Insights, LRC Blog, Videos / By

When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself.  How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education?  Who are those other players?  Are they other associations?  Are …

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