Background A social membership organization with more than 160,000 active members sought to develop a better understanding of its membership’s perspectives. In its first research effort of this kind, the organization mobilized a team which partnered with Loyalty Research across a 12-month project that explored engagement, retention, and the lifecycle of each member. …
Associations Case Study: Member Needs Assessment Read More »
Background A higher education support organization came to Loyalty Research to develop a greater understanding of its membership. The organization had done a baseline Member Needs Assessment with Loyalty Research previously and wanted to see how their improvements over the past year had impacted their member relationships. They were further interested in mapping the …
When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself. How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education? Who are those other players? Are they other associations? Are …
