Earlier this week, Drew and I were honored to have the opportunity to return to our alma mater, Butler University, to speak to the students of Professor Droms Hatch’s marketing research classes. As one of Professor Droms Hatch’s former students, she reached out to me when she saw a notification of my one-year anniversary at …
BU Speaking Recap: A Day in the Life of a Market Researcher Read More »
We recently had the honor of speaking at the first Ignite! CX Conference, hosted by the AMA Cincinnati. Marketers and Customer Experience professionals from all over the Midwest attended this hugely successful event dedicated to understanding how to craft more meaningful interactions with your customer base. It was encouraging to see the emphasis on using …
Ignite CX Recap: The Promise and Peril of Customer Loyalty Read More »
Data, data, everywhere! It has been amazing to see where the association world has gone in terms of its appreciation for and understanding of all things data. Only five years ago, my team and I were in Dallas for the ASAE Annual Meeting and conversations around data were few and far between. This year in …
Matt Braun and Jackie Davis from Loyalty Research Center will be exhibiting at ASAE Meeting & Exposition August 12-15, 2017 in Toronto, Ontario. The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. REGISTER HERE Join the conversation on why member …
ASAE Meeting & Expo 2017: Why is Member Engagement Critical? Read More »
Earlier this month, I had the tremendous opportunity to sit down with associations consultant Mary Byers and contribute to her conversation on Momentum: Where to Get It & How to Keep It. Mary and I have had the opportunity to discuss several of these topics in a variety of settings over the past two years …
