When seeking customer feedback for your innovation efforts, there are many that will point out the perils to that strategy. However, feedback from the people using your product or service can be incredibly powerful if used correctly. As you seek to complement your development efforts with customer feedback, here are a few tips to keep …
[INFOGRAPHIC]: The Dos and Don’ts of Using Customer Feedback to Innovate Read More »
What is concept testing? Is it right for your organization? Take a look at our video to learn the value to adding concept testing to your innovation process:
If your organization uses concept testing as part of the innovation process, there are three critical elements to pay attention to: design, execution, and communication. Focusing on these three areas can help reduce problems such as "false positives" – concepts that test well but fail after implementation – and will lead to a stronger process …
Loyalty Learnings #10: 3 Critical Elements Of A Concept Test Read More »
There are three key things to measure as part of a loyalty program: behaviors, the overall relationship, and experiences that drive loyalty. Let's dive into these three areas to find out what aspects of them you should measure, and why.
The easy answer: your customer is your biggest asset! They produce ongoing income. And the 30% of loyal customers represent 65% of your asset value on average. This is powerful, and means that you need to constantly be in touch with the strength of your customer relationships and how to make them healthier. Watch …
Loyalty Learnings #8: Why Should You Measure Customer Loyalty? Read More »
