In our previous video, we discuss questions you should be asking about your non-members before you begin growing in your core market. Answering these questions is a great first step in understanding who these non-members are and why they aren’t currently a part of your association. After you collect this information, prioritizing is key: not …
Prospecting In Your Existing Space: Prioritization Read More »
When you’re looking to grow your membership numbers in your core market, information is key. Knowing more about why prospects that align with your model are not currently part of your organization can help focus your growth strategy. In this first part of our two-part series, we cover a few questions you should be asking …
Prospecting In Your Existing Space: Know Your Non-Members Read More »
Competition is more intense than ever, and most companies are constantly evolving to better serve customer needs – before their competitors do it. Change is no longer a luxury; it’s necessary for survival. As organizations seek to continually improve their positions in relation to competitors in their markets, they have three tools at their disposal. …
Key Questions To Ask When Changing Your Communications Strategy Read More »
Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with …
There are two aspects of deep analytics: projection and predictive modeling. In the video below, we are focusing on projection: So, what is projection? Projection is taking valuable information from a sample of customers and mapping those results onto the rest of your population. There are two types of variables that you need to start: …
Projection: How to map results from a sample onto your customer base Read More »
