Chapters were created to meet members where they are, providing a forum for local networking and collaboration. While remaining under the umbrella of national, autonomy was given to local leaders to help contribute to member engagement. However, for better or for worse, rarely are the chapters fully autonomous. There is a significant amount of national …
In our last video, we talked about buying criteria. What are the buying criteria used in a particular decision or market? How do the buying criteria differ across customers – are they weighted differently? Answering these questions gives rise to segments. Segments are a critical part of positioning. We’ve shown how they can be profiled …
Matt Braun and Jackie Davis from Loyalty Research Center will be exhibiting at ASAE Meeting & Exposition August 12-15, 2017 in Toronto, Ontario. The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, solutions, and more. REGISTER HERE Join the conversation on why member …
ASAE Meeting & Expo 2017: Why is Member Engagement Critical? Read More »
With recent focus on loyalty rewards programs, it’s easy to see that repeat purchases are quickly becoming a key metric for many organizations. However, it might not always be an accurate measure of the health of your customer relationships. Ask yourself: When a customer purchases from you on a repeat basis, does that really make them …
What challenges are your association facing? One of those challenges might be managing your chapter experience, whether it’s at the local or regional level. When managing your chapters, it’s a struggle to provide the structure chapters need while also allowing the autonomy they want. We find that this is common, but unfortunately, this struggle often creates …
Loyalty Learnings #3: Consistency is Key in the Chapter Experience Read More »
