Traditional methods of sales prospecting are grossly inefficient. Jill Konrath You want to keep your pipeline as full as possible – and the opportunities are endless. How many stories have you heard about companies using a brute force approach of toughing it through extensive calling lists? Sales executives love to tout movies like Boiler …
Welcome to the LRC video miniseries on predictive analytics, a part of our Deep Analytics Solutions. This miniseries consists of three videos: 1. What is it? Why should you use it? 2. How do you do it? 3. How do you use it? How do you use the outcomes that we’ve generated in the second …
Do you and your team find yourselves in “crisis mode,” tending to customers that defect, seemingly out of nowhere? Is your organization surprised when a customer expresses interest in growing with you? Do account managers spend more time putting out fires than growing accounts? If so, your internal culture may be reactive. Reactive organizations are …
Imagine being able to forecast what percentage of your existing customers might be interested in another product offering or figuring out which marketing tactic works best for your target market based on your existing customers. Would this be helpful to you? In this customer-driven business world, organizations are looking for practical ways to predict future …
Predictive Analytics: Why Your Business Should Be Leveraging Data Read More »
There are two aspects of deep analytics: projection and predictive modeling. In the video below, we are focusing on projection: So, what is projection? Projection is taking valuable information from a sample of customers and mapping those results onto the rest of your population. There are two types of variables that you need to start: …
Projection: How to map results from a sample onto your customer base Read More »
