This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers. Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar. As associations and professional societies have looked to increase membership …
Background: A professional society (“Association”) with approximately 2,400 members established an aggressive yet attainable goal for growth: increasing dues and non-dues revenue by 15 percent over a five-year period. The Association had been collecting every member revenue transaction dating back several years, yet as an organization it lacked the skills to effectively mine the information …
Last week, LRC had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore. My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology. Jane has been our client contact as we have conducted member research with the Academy …
AAMSE Recap – Member Satisfaction is NOT Member Engagement Read More »
