Industrial Goods and Services

The VoC Program That Led to 26x Targeted Growth

B2B, B2B, Business Solutions, Case Studies, Industrial Goods and Services, Insights, LRC Blog / By

Background In a highly competitive, resource-constrained industry, the U.S. division of a multinational manufacturing company (the Client) faced a significant challenge. With market share dominated by a few, large established players and limited new opportunities for growth, the Client recognized that traditional sales strategies wouldn’t yield the impact they needed. Playing the game of the …

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An Evident Horns Effect

Case Studies, Industrial Goods and Services, Insights / By

Background: Client is a mid-sized manufacturer with a competitive edge in the market, being considered of higher quality than competitors in their space, and highly requested among customers of their distributors.  In previous waves of research with Loyalty Research Center (LRC), Client sought a baseline measurement NPS, and understanding of differences in their key verticals …

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