Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors. The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …
Loyalty Learnings #14: The Relationship Between Advocacy And Engagement Read More »
One of the most impressive business leaders I’ve had the pleasure of working with was the leader of a Chase business unit offering up financial services. This business unit was in an industry that was tough. Very fragmented. No real market leader. Everyone doing about the same. He was able to break through, in part, …
Loyalty Learnings #13: The Most Impressive Leader I’ve Worked With Read More »
When you’re assessing the competitive intensity for your educational resources, there are a number of questions you should be asking yourself. How many other organizations out there in your space, or maybe tangentially related to your space, could your members be using for continuing education? Who are those other players? Are they other associations? Are …
In the association space, competition for continuing education dollars is strong. You could be competing against other associations, universities, corporations, industry partners, and even your own chapters for those learners. How can you maintain your competitive edge and grab more “share of classroom”? Focus on engagement. Watch our latest Loyalty Learnings for more:
What is concept testing? Is it right for your organization? Take a look at our video to learn the value to adding concept testing to your innovation process:
