Education is becoming increasingly important in the association space, as more and more organizations compete on continuing education. As you develop your strategy, consider profiling your members on how they prefer to consume educational content.
Creating profiles can help prevent wasted time and resource developing content the majority of your members will not use. You can then focus on the areas that matter the most to engaging and retaining your membership.
Scroll down to see the common types of learners we have seen, and learn a little bit more about them: