Loyalty Learnings #2: The Impact of Influencers During the Buying Process

Welcome back!  This week, Matt Braun is covering some highlights from the book, The Challenger Customer, specifically that the average number of people involved in the buying process is steadily growing.  What does that mean for your organization?  In this video, Matt covers some implications for you, your organization, and your market.

Check out the second installment in our Loyalty Learnings series here: