Big changes are constantly making the headlines, from the new ways in which Amazon is delivering products to startups selling systems that pull drinkable water literally out of thin air. With these major innovations in the forefront, big changes can seemingly equal big revenue. So then being perceived as innovative by customers – and executing …
When seeking customer feedback for your innovation efforts, there are many that will point out the perils to that strategy. However, feedback from the people using your product or service can be incredibly powerful if used correctly. As you seek to complement your development efforts with customer feedback, here are a few tips to keep …
[INFOGRAPHIC]: The Dos and Don’ts of Using Customer Feedback to Innovate Read More »
What is concept testing? Is it right for your organization? Take a look at our video to learn the value to adding concept testing to your innovation process:
Looking for a strategy beyond expanding in your current market or moving into new geographic regions to grow your association? One new area to think about is expanding into a new member segment. These could be potential members that look different from your current core membership, but exist in the same industry, profession, or role. …
Competition is more intense than ever, and most companies are constantly evolving to better serve customer needs – before their competitors do it. Change is no longer a luxury; it’s necessary for survival. As organizations seek to continually improve their positions in relation to competitors in their markets, they have three tools at their disposal. …
Key Questions To Ask When Changing Your Communications Strategy Read More »
