Welcome back to the final chapter in our Brand Positioning Series! In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy? Next, we detailed out three specific strategies to change your position: Design, Execution, and Communication. …
Welcome back to our Brand Positioning Series. In the past videos, we’ve discussed what positioning is, why it’s important, how to identify needs and demands in the market, position yourself and your competitors around those needs on a map, and then profile the segments of customers that matter most to you. This leaves you with …
We are so proud of Ellie McCandless, one of our Fall 2017 interns as she continues her professional journey through the Orr Fellowship Program. Below, she reflects on her experiences here at Loyalty Research Center and how she will carry them moving forward. During my four-month stint as a market research intern with Loyalty Research …
6 Things I Learned During My Loyalty Research Center Internship Read More »
Background: A leading transportation and logistics company was performing very well in the market, but they struggled to understand why customers increased or decreased their business with them. Although they regularly collected massive amounts of transaction and experience information on their customers, this alone did not provide sufficient insight to guide their efforts to improve …
Earlier this week, Drew and I were honored to have the opportunity to return to our alma mater, Butler University, to speak to the students of Professor Droms Hatch’s marketing research classes. As one of Professor Droms Hatch’s former students, she reached out to me when she saw a notification of my one-year anniversary at …
BU Speaking Recap: A Day in the Life of a Market Researcher Read More »
