When management teams are looking at the loyalty of their customers, oftentimes it can seem overwhelming. They know that they need to grow and improve their loyal customer base because, as we’ve seen, loyal customers drive an average of 65% of a company’s profits and enterprise value. However, in an effort to strengthen relationships with …
This year at LRC, we’ve been having more conversations around the idea of “good fit” customers vs. “bad fit” customers. Generally, bad fit customers are not only vulnerable customers, but have needs that do not align with your business model. Looking at associations, we find something similar. As associations and professional societies have looked to increase membership …
At LRC, we often talk about the benefits of improving relationships with customers. However, an underlying aspect affecting that is employee engagement. Around $720 million dollars are spent each year on employee engagement, with painfully poor results to show for it. A quick Google search will show that a lot of people are talking about …
Infographic: The 3 Pillars of Employee Engagement Read More »
Welcome back! This week, Matt Braun is covering some highlights from the book, The Challenger Customer, specifically that the average number of people involved in the buying process is steadily growing. What does that mean for your organization? In this video, Matt covers some implications for you, your organization, and your market. Check out the …
Loyalty Learnings #2: The Impact of Influencers During the Buying Process Read More »
Welcome to our first video in our Loyalty Learnings series! We are excited to launch this new video series where we will share interesting articles, books, and other information we come across from the week. Please subscribe to our YouTube Channel to stay informed! In this first video in the series, Aldy Keene describes findings …
Loyalty Learnings Series #1: Brand Positioning Changes Communication Strategy Read More »
