Industries

Loyalty Learnings #16: Involve Your Members In Advocacy With Time, Talent, and Treasure

Associations, Blog, Insights, LRC Blog / By

Edited Transcription: As you think about ways that your members can get involved in your advocacy efforts, we tend to break it down into three categories:  time, talent, and treasure.  Some of the more successful associations that have been successful in engaging and getting their newer, younger members involved are thinking outside the box on …

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ASAE 2018 Recap: How Mature Is Your Association When It Comes To Data?

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It was interesting to hear the conversations at ASAE 2018 around the 6 competency areas of our Data Maturity Assessment:  Strategy, Culture, Resources, Insights, Actions, and Impact.  It generated a lot of discussion around “data” and “insights.” Let’s be clear – just because you have data does not mean you have insights. Data represent the …

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Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play

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When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf.  What we call promoting or protecting the profession.  Those three roles are as an informer, as an …

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Loyalty Learnings #14: The Relationship Between Advocacy And Engagement

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Transcript: You frequently hear us talk at the Loyalty Research Center about how engagement drives behaviors.  The more engaged a member is with your organization, the more favorable behaviors you get from those members. As an example, if continuing education is a driver of your member engagement, then the more resource that you put into …

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