Transcript: We’re occasionally asked in Loyalty Research’s Associations Practice, why are you so anti-retired professionals? Why are you so against investing in our more tenured members? This couldn’t be further from the truth. Instead, it’s thinking about it in a different way. Don’t be creating new campaigns, new products, new resources for that particular group …
Loyalty Learnings #17: How to Engage Your Retiring Members Read More »
Background: Client is a mid-sized manufacturer with a competitive edge in the market, being considered of higher quality than competitors in their space, and highly requested among customers of their distributors. In previous waves of research with Loyalty Research Center (LRC), Client sought a baseline measurement NPS, and understanding of differences in their key verticals …
We’ve seen that association and society members can play various roles when it comes to your advocacy efforts. However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker. Some associations are only expected …
In the association world, there is so much knowledge, expertise, and experience that can be shared among organizations. In connecting our own network of clients and industry partners, our hope is that there is less reinventing of the wheel when it comes to problem solving. Associations have a finite amount of resource, it should not …
ASBO 2018 Affiliates Conference: Leveraging the Power of Your Association Network Read More »
During a merger or acquisition, the diligence process is focused on risk: are there any financial indicators of failure? Companies that go above and beyond in assessing risk go beyond the financials and look at customers to uncover risks and possible opportunities. Several times, we have heard customer interviews are done infrequently at best, or …
3 Types Of People You Need To Talk To During Your Due Diligence Read More »
