Industries

Linking Member Engagement to Association Growth

Background: A professional society (“Association”) with approximately 2,400 members established an aggressive yet attainable goal for growth:  increasing dues and non-dues revenue by 15 percent over a five-year period.  The Association had been collecting every member revenue transaction dating back several years, yet as an organization it lacked the skills to effectively mine the information …

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aamse recap

AAMSE Recap – Member Satisfaction is NOT Member Engagement

Last week, LRC had the privilege of co-facilitating a discussion at the American Association of Medical Society Executives (AAMSE) annual meeting in Baltimore.  My co-presenter was Jane Aguirre, Vice President of Membership & Alliances with the American Academy of Ophthalmology.  Jane has been our client contact as we have conducted member research with the Academy …

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Customer Loyalty – What is it? How Can You Measure and Manage It?

Customers make decisions about where to spend their time, money, and effort every day. They might be business buyers between 9 to 5, but consumers the rest of the time. In either case, the scenario is always the same for the seller – to make their product or service offering the preferred choice. They do …

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