We’ve seen that association and society members can play various roles when it comes to your advocacy efforts. However, what kinds of roles can your organization play for your members? There are three different roles that members can expect you to play: as an informer, an influencer, and/or an action-taker. Some associations are only expected …
Our society loves numbers. We love to create metrics, track progress, create more metrics, rinse and repeat. However, we see so many customer experience professionals failing to bring their customer insights to life. We’re not suggesting you get rid of your Loyalty, NPS, or CSAT scores, but rather think about the number (pun intended) of …
Imagine you are an umbrella manufacturer with most of your customers distributed across Seattle, New York City, and Los Angeles. In addition to demographic differences, behavioral differences exist as well: the amount of usage of the umbrellas, the preferred designs of the umbrellas, and what they want the umbrellas for. It is likely a one-size-fits-all …
Hotspot: Identifying Trends to Predict Customer Behavior Read More »
Welcome to the LRC video miniseries on predictive analytics, a part of our Deep Analytics Solutions. This miniseries consists of three videos: 1. What is it? Why should you use it? 2. How do you do it? 3. How do you use it? How do you use the outcomes that we’ve generated in the second …
In the association world, there is so much knowledge, expertise, and experience that can be shared among organizations. In connecting our own network of clients and industry partners, our hope is that there is less reinventing of the wheel when it comes to problem solving. Associations have a finite amount of resource, it should not …
ASBO 2018 Affiliates Conference: Leveraging the Power of Your Association Network Read More »
