Insights

Predictive Analytics: Why Your Business Should Be Leveraging Data

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Imagine being able to forecast what percentage of your existing customers might be interested in another product offering or figuring out which marketing tactic works best for your target market based on your existing customers. Would this be helpful to you? In this customer-driven business world, organizations are looking for practical ways to predict future …

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ASAE 2018 Recap: How Mature Is Your Association When It Comes To Data?

Associations, Blog, Insights, LRC Blog / By

It was interesting to hear the conversations at ASAE 2018 around the 6 competency areas of our Data Maturity Assessment:  Strategy, Culture, Resources, Insights, Actions, and Impact.  It generated a lot of discussion around “data” and “insights.” Let’s be clear – just because you have data does not mean you have insights. Data represent the …

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Overcoming Cultural Differences In Emerging Markets

Insights, LRC Blog / By

In an increasingly global world, businesses must adapt their strategy to whichever market they are looking to enter. Emerging markets with large populations like China (1.4 B), India (1.3 B), and Brazil (210 M) are popular targets for foreign businesses to enter due to their large populations, growing economies, and increasingly business-friendly infrastructure. Long-term organizational …

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Loyalty Learnings #15: Three Advocacy Roles Your Association Can Play

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When we talk to members about the expectations that they have for their association as it pertains to advocacy, what we’re frequently hearing are three roles that your association can play in effectively advocating on your members’ behalf.  What we call promoting or protecting the profession.  Those three roles are as an informer, as an …

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