There are two aspects of deep analytics: projection and predictive modeling. In the video below, we are focusing on projection: So, what is projection? Projection is taking valuable information from a sample of customers and mapping those results onto the rest of your population. There are two types of variables that you need to start: …
Projection: How to map results from a sample onto your customer base Read More »
When you organize a large conference or meeting for your members, you may only get one chance to demonstrate your value and entice members to keep coming year after year. As meetings tend to be the largest source of non-dues revenue for associations, your association health likely ebbs and flows with the success of your …
Loyalty Learnings #6: Does Your Meeting Have a Content Disconnect? Read More »
Earlier this week, Drew and I were honored to have the opportunity to return to our alma mater, Butler University, to speak to the students of Professor Droms Hatch’s marketing research classes. As one of Professor Droms Hatch’s former students, she reached out to me when she saw a notification of my one-year anniversary at …
BU Speaking Recap: A Day in the Life of a Market Researcher Read More »
Is your annual conference meeting attendee count declining? Virtual access to your meetings may be exactly what your conference needs to boost your dwindling revenue stream. Now before you say what many association leaders say… “Are you crazy? Why would we further cannibalize our meeting by making it easier for our members not to come?” …
We recently had the honor of speaking at the first Ignite! CX Conference, hosted by the AMA Cincinnati. Marketers and Customer Experience professionals from all over the Midwest attended this hugely successful event dedicated to understanding how to craft more meaningful interactions with your customer base. It was encouraging to see the emphasis on using …
Ignite CX Recap: The Promise and Peril of Customer Loyalty Read More »
