Welcome back to our Brand Positioning Series! In the previous module, we showed you how to visualize segments relative to each other, competitors, and yourself on a positioning map. Watch this video to learn how to profile each segment to target the desirable segments more effectively:
Recently, we’ve been focused on chapter consistency and how it can make or break your member experience. However, too much oversight from the national level can tax your time and resources. How do you strike the right balance between maintaining consistency across chapters and giving them the autonomy that they desire? A recent client found …
Infographic: National Standards VS Chapter Autonomy Read More »
One of the areas where we find inconsistency in the chapter experience is having consistently high quality leaders. In some instances, you just have natural turnover of leadership. They move through the ranks and they’re not longer interested in being involved. But some of that might be you at the national level poaching those …
Loyalty Learnings #4: Key Questions to Ask for Consistent Leadership Read More »
Chapters were created to meet members where they are, providing a forum for local networking and collaboration. While remaining under the umbrella of national, autonomy was given to local leaders to help contribute to member engagement. However, for better or for worse, rarely are the chapters fully autonomous. There is a significant amount of national …
In this associations solution spotlight, we’re going to be talking about chapter assessments. One of the challenges that a lot of associations are facing is: how do we manage our local chapters? How do we strike that balance between autonomy and structure or standardization? What our chapter assessment does is first, it examines the level …
