Brand Positioning Series: Implications Part Two

Welcome back to the final chapter in our Brand Positioning Series!  In our previous video, we discussed the concept of Focus vs. Coverage – do you want to focus on a specific segment or cover the market with your strategy?

Next, we detailed out three specific strategies to change your position:  Design, Execution, and Communication.  Each one of these strategies carries its own risk and reward, and some more than others.

In this video, we show how the client we’ve been following implemented their strategy and its impact: